Founder-led. Culture-first.

Culture.
Communications.
Strategy.

Senior communications counsel, fractional CMO leadership, and creator-led production for brands that intend to move culture—and business.

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Daniel Lee Hue | Founder · Fractional CMO · Strategist

Daniel Lee Hue seated on a New York rooftop at sunset

New York · Los Angeles · Nationwide

Three integrated practices

Strategy moves culture.
Execution moves business.

D. Miles Media brings the editor’s instinct, senior counsel, and founder ownership to every engagement.

01 · Communications

Build the narrative.

Media relations, crisis counsel, executive visibility, and brand storytelling shaped for the rooms that matter.

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02 · Fractional CMO

Lead the growth.

Senior marketing leadership for positioning, campaign planning, cross-functional execution, and performance counsel.

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03 · Foundry Studio

Create the moment.

Talent relations, cultural partnerships, experiential concepts, creator strategy, and UGC that moves culture.

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Selected work

Ideas with cultural velocity.

Hospitality launch

Chefs Club Counter

Opening a New York dining concept with a national communications launch.

Luxury + culture

Hennessy Paradis

Editorial opportunity around a rare release and cultural moment.

Spill It creator campaign at Museum of Ice Cream

Pride campaign

Spill It × MOIC

Creator-led storytelling, talent, social, and live experience.

US launch + purpose

Pall Mall Barbers

Press office leadership and a royal partnership supporting men’s mental health.

Taylor Swift and Jason Sudeikis playing UNO with Spill It RTD Hibiscus and Friends at Questlove Game Night — Christian Germoso via @questlove · Featured by Cosmopolitan

Talent + event sponsorship

Questlove × UNO × Spill It

Spill It co-sponsored Questlove’s first New York Game Night with UNO—placing Hibiscus + Friends at the table with Taylor Swift and Jason Sudeikis, then earning social and editorial visibility.

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Documented outcomes

Senior counsel.
Measurable visibility.

68Top-tier placements
Chefs Club Counter

150MReported impressions
Chefs Club Counter

38Media hits
Pall Mall Barbers

91MCombined monthly audience
Pall Mall Barbers

Media relationships

From the culture desk to the business page.

Relationships across luxury, fashion, food, hospitality, culture, entertainment, and the communications trade.

VogueGQEsquirePeopleEssenceFood & WineEaterWWDRobb ReportTodayForbesAdweekPRWeekStyleCasterThe Business of FashionHarper’s Bazaar

Explore media + editorial authority

Meet the founder

“The strongest communications work understands the headline, the room, and the business objective at the same time.”

Daniel Lee Hue · Founder + Principal

Daniel is a senior communications strategist with more than a decade of experience across luxury, hospitality, spirits, travel, fashion, entertainment, and consumer brands.

About Daniel

Culture.Communications.Strategy.

Strategy moves culture.Execution moves business.