Wanderlust + Co x The Glam App – Coachella Glam-Fest

OBJECTIVE

Strategic event sponsorship with The Glam App co-founders celebrity make-up artist Joey Maalouf, and actress Cara Santana. The focus of the Glam-Fest partnership was to sponsor a fashion centered event with celebrity media coverage to increase brand visibility, and position Wanderlust + Co. as a young on trend fashion jewelry label. Wanderlust + Co. created a branded activation site within The Glam App’s Glam-Fest 2015 event offering a full selection of Wanderlust + Co. gifting to VIP guests, key media, and celebrity attendees.

SCOPE

  • Identifying Joey Maalouf and The Glam App as an appropriate brand partner, and conducting outreach/ introductions
  • Building Wanderlust + Co. celebrity guest list
  • Establishing sponsorship requirements, brand requirements and fielding budget negotiations
  • Securing pre and post event press outreach, and media placements

OUTCOME

  • Secured Wanderlust + Co top tier online coverage across entertainment and fashion publications e.g. Hollywood Reporter, OK, US weekly, Hollywood Life, Daily Mail.
  • Providing Celebrity attendees with Wanderlust + Co gifting and securing product images with key celebrity influencers such as: Ashley Greene, Pia Toscano, Jamie Chung, Cara Santana, Diana Madison and Louise Roe.

 

case study