KOA

OBJECTIVE

To provide full press office services for both KOA, Iron Chef Yuji Wakiya, and , Keiko Ono Aoki KOA – Benihana Corporation of Tokyo and famed Iron Chef of Japan Yuji Wakiya opened KOA restaurant in the Flatiron district

SCOPE

  • Consistent media outreach and introductions to local and national press
  • Secure press hits online and in print (short lead and long lead), as well as broadcast
  • Hosting media dinners, invites, and tastings for new menu items to key media for coverage

OUTCOME

  • Press includes (but not limited to): Eater, Asian Fusion Magazine, USA Today, Newsweek

 

case study