Fx American Horror Story Costume Contest

OBJECTIVE

To conceptualize and execute a unique design activation for FX American Horror Story’s new season Freak Show, that combined art, fashion, and design. To reach fashion schools, influencers, and celebrities, and celebrate the season premiere.

SCOPE

  • Conceptualize and manage the FX American Horror Story Freak Show costume contest, including rules, microsite creation, contest judges, prizes, press outreach, budgets, etc.
  • Confirm celebrity judge to announce the start/finish of the contest, and announce the two grand prize winners.

OUTCOME

  • More than 800 contest entries received via pop up microsite, and over 54,000 site views.
  • Confirmed celebrity judge Christian Siriano
  • Over 3 million media impressions covering the contest

 

case study