Facebook Celebrity Pop Up Studio

OBJECTIVE

To offer celebrities everything that Facebook has to offer during a Facebook campus visit at the heart of Hollywood, during the 2015 Awards Season. Celebrities were encouraged to capture video Q&A’s to post onto their official Facebook pages, and meet the Facebook team for a hands-on experience. Celebrities were also introduced to the all-new Facebook Mentions App, making it easier for public figures to talk with their fans while on the go.

SCOPE

  • Facilitate outreach and conversations with Facebook approved celebrities, and book at least 2-3 celebrities per day to attend the pop up studio.
  • Facebook Pop Up Studio onsite introductions and management
  • Encourage celebrities to post their exclusive Facebook interview videos onto their official fan pages.

OUTCOME

  • Procured a host of celebrities to experience the Facebook Pop Up Space and better engage with their fans and followers including Adam Richman, Heather McDonald, Diane Guerrero, Dascha Polanco, Jamie Kennedy, Omar Epps, and more
  • Over 177,315 new Facebook fans generated
  • Over 383,626 new Instagram followers generated

 

case study